Let’s Play 20 Questions: Social Media Measurement Style

An interesting blog post about how Social Media changes the PR and Communications. Worth to read.

On August 6, I gave a webinar for Carma, co-sponsored by PRNews called, Social Media Measurement at a Crossroads. The webinar focused on the current state of social media measurement with an emphasis on efforts to develop social media metrics standards. You may download the presentation courtesy of Carma here. There were many good questions asked by the webinar participants. I thought it might be fun to capture 20 of the questions and share the answers I gave in response. And it might be cool if you disagree with an answer, to share your different opinion in the comments.

Q1. What level of social media measurement do you think should be taught at Undergraduate level in PR or Communications degree courses?

A1. Most schools only require one research class in undergraduate education. In this class, all forms of research including measurement are covered. I think all schools should…

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Meaningless PhRases and words to delete

Choice of word is important. Clearly many people working in Public Relations often use certain words for convincing their points. I believe “out of the box” should be deleted because it is not a catch phrase anymore. We always need to think “out of the box” all the time. We can use the words “creative” or “inspiring” instead of that phrase.

Public Relations Nation

“When it comes to the various facets of PR and communications, describe what you’re going to do in clear, simple and effective terms and leave the buzzwords at home,” Matthew Schwartz of PR News recently posted. Schwartz listed “5 Words and Phrases to Delete From Your PR Vocabulary,” and although they’re applicable far beyond just PR professionals’ use, I enjoyed his list and can add a few of my own.

Schwartz wrote that saying “to be honest with you” and “frankly” is insincere and “people being spoken (to) are often made to feel like they may not understand what’s being said.”  On his list was “moving forward” (“Who has ever been in the business of moving backward?”) and “value proposition” (“popular in boardrooms…but the term doesn’t mean anything”).  Schwartz said popular corporate word “synergy” is very ’90s and we should lose it from our vocabulary already.

I knew a PR guy who began every…

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The Problem of Misattributed Media Bias–Urban Times piece

Public relations is highly relied on massive media. When the media adopts certain bias, it can lead to certain culture wars, especially in the US.

Another Note in the Cacophony

The following was originally published at the Urban Times on December 26th, 2012. It is posted here for archival purposes.
Deciphering the intentions and biases of professional journalists is a popular pastime of political activists. (Image: U.S. Army Corps of Engineers Savannah District/ Flickr)

Previous in Critical Conversations: Made in Prison: The Rise of America’s New Labour Class

How political partisans mistake the natural tendencies of media for ideological animosity.

“Media bias” means radically different things to different people, especially in the United States, it has become yet another front in the culture wars. To a right winger, “media bias” is a lack of ideological diversity in newsrooms, with a majority of journalists being drawn from the halls of “elitist”, left-leaning institutions (e.g. the Ivy League). To a left winger, “media bias” iscorporate influence, media consolidation, and the pressure to keep powerful sources happy. Each side has some…

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Why online inbound marketing?

This blog post shows you why online inbound marketing is very important.

through the lens...

As a current squire for Hüify, I have been introduced to the world of online inbound marketing.

What is that, exactly?

Inbound marketing is advertising a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website  by producing interesting content.

In today’s digital age, inbound marketing is a necessity. Why? Because at least 60% of the time people spend online is used for researching for business information, browsing through interest websites,  and just plain old catching up on the world sort of thing.

Inbound marketing is so successful, because most people don’t realize they are being marketed to.

Websites such as upworthy, and buzzfeed provide interesting content that delights the user. I should know, I amaddicted to buzzfeed… by…

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