Yoga of the day: One-Legged King Pigeon Pose
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The 500-Calorie Treadmill Workout
The 500-Calorie Treadmill Workout | FitnessTO , One stop source, directory, blog, & guide to Toronto Fitness.
Let’s Play 20 Questions: Social Media Measurement Style
An interesting blog post about how Social Media changes the PR and Communications. Worth to read.
On August 6, I gave a webinar for Carma, co-sponsored by PRNews called, Social Media Measurement at a Crossroads. The webinar focused on the current state of social media measurement with an emphasis on efforts to develop social media metrics standards. You may download the presentation courtesy of Carma here. There were many good questions asked by the webinar participants. I thought it might be fun to capture 20 of the questions and share the answers I gave in response. And it might be cool if you disagree with an answer, to share your different opinion in the comments.
Q1. What level of social media measurement do you think should be taught at Undergraduate level in PR or Communications degree courses?
A1. Most schools only require one research class in undergraduate education. In this class, all forms of research including measurement are covered. I think all schools should…
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Meaningless PhRases and words to delete
Choice of word is important. Clearly many people working in Public Relations often use certain words for convincing their points. I believe “out of the box” should be deleted because it is not a catch phrase anymore. We always need to think “out of the box” all the time. We can use the words “creative” or “inspiring” instead of that phrase.
“When it comes to the various facets of PR and communications, describe what you’re going to do in clear, simple and effective terms and leave the buzzwords at home,” Matthew Schwartz of PR News recently posted. Schwartz listed “5 Words and Phrases to Delete From Your PR Vocabulary,” and although they’re applicable far beyond just PR professionals’ use, I enjoyed his list and can add a few of my own.
Schwartz wrote that saying “to be honest with you” and “frankly” is insincere and “people being spoken (to) are often made to feel like they may not understand what’s being said.” On his list was “moving forward” (“Who has ever been in the business of moving backward?”) and “value proposition” (“popular in boardrooms…but the term doesn’t mean anything”). Schwartz said popular corporate word “synergy” is very ’90s and we should lose it from our vocabulary already.
I knew a PR guy who began every…
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The Problem of Misattributed Media Bias–Urban Times piece
Public relations is highly relied on massive media. When the media adopts certain bias, it can lead to certain culture wars, especially in the US.
The following was originally published at the Urban Times on December 26th, 2012. It is posted here for archival purposes.
Deciphering the intentions and biases of professional journalists is a popular pastime of political activists. (Image: U.S. Army Corps of Engineers Savannah District/ Flickr)Previous in Critical Conversations: Made in Prison: The Rise of America’s New Labour Class
How political partisans mistake the natural tendencies of media for ideological animosity.
“Media bias” means radically different things to different people, especially in the United States, it has become yet another front in the culture wars. To a right winger, “media bias” is a lack of ideological diversity in newsrooms, with a majority of journalists being drawn from the halls of “elitist”, left-leaning institutions (e.g. the Ivy League). To a left winger, “media bias” iscorporate influence, media consolidation, and the pressure to keep powerful sources happy. Each side has some…
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The Bones of It: The Products That Grab Our Attention
What gets our attention? This blog post has good analysis.
Why online inbound marketing?
This blog post shows you why online inbound marketing is very important.
As a current squire for Hüify, I have been introduced to the world of online inbound marketing.
What is that, exactly?
Inbound marketing is advertising a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content.
In today’s digital age, inbound marketing is a necessity. Why? Because at least 60% of the time people spend online is used for researching for business information, browsing through interest websites, and just plain old catching up on the world sort of thing.
Inbound marketing is so successful, because most people don’t realize they are being marketed to.
Websites such as upworthy, and buzzfeed provide interesting content that delights the user. I should know, I amaddicted to buzzfeed… by…
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Just Be Human – Markets are Conversations
Marketing is changing. It is more about conversation today. Check this blog post about how the marketing changes.
If you have ever seen the show Mad Men or the movie What Women Want then you can appreciate the stereotypical image of an advertiser. Traditionally, corporations and the marketing companies that represented them operated in an impersonal and top down manner. The corporations themselves were unapproachable while the advertising agencies handed down advertisements in much the same way. The view was that these people knew better than the average person on the street. TheCluetrain Manifesto declares that companies need to alter the way they view and act in their relationships with consumers. The four authors Christopher Locke, Rick Levine, Doc Searls, and David Weinberger show how the Internet is turning business upside down. In order to keep up with the times, this manifesto suggests that relationships between organizations and consumers should now be seen as interactions instead of simple transactions. In this post I will discuss in detail…
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Why PR is so Critical in a Product Launch
Public Relations is so critical in any product launch because it can build the fundamental image of the product to the public at the first glance. It can also help the company build a strong reputation of its new product.
PREFACE: I am a huge gamer, and I have no favoritism of any platform. This is just simply my two cents on Microsoft’s Public Relations (PR) blunders.
You could count for days when it comes to the number of articles published about Microsoft’s errors in launching their new console later this year. Their reveal, while full of innovative ideas, was plagued by poor messaging and explanation. Getting the “THIS IS WHY YOU NEED THIS” part across should be your priority. When you fail to achieve that, you need a solid PR plan to stop the bleeding which Microsoft did not do. Not even in the slightest, and the video game community burned them for it. Sony on the other hand took advantage of this, and used Microsoft’s PR blunder for their own gain.
The issue I take with Sony though is they’ve become a corporate bully of sorts. When Microsoft…
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Ghosts Are Scary – Your Employees Shouldn’t Be
October is a spooky month. Check this blog post with some dark humor about bad employees in the company.
PRelation 